and then some"
Installation of posters together with fashion and accessories
of the japanese label minä perhonen on show
during Berlin Fashion Week | 19. July - 16. August 2008 @ showroom
ybdd | Torstrasse 170 Berlin
minä perhonen is a fashion brand working to produce clothes
which do not lose their allure through lapse of time. The design
process begins with sketches, which are made into their original
fabrics. Also, they aspire to develop new materials and techniques
with production centers of home and abroad. The name of the brand
originates in Finnish as the designer sympathized with the lifestyle
and the culture of FINLAND; he has traveled many times through
northern European countries. "minä" means "I"
and "perhonen" is "butterfly," with a wish
to make many beautiful designs like those of butterflies' wings.
The brand logo signifies "various characters (dots) within
oneself (rectangle shape)." Just like the species of butterflies
are countless, the designs too continue to increase.