"reloaded" - creative strategies on cars - a project in public space | 06. June - 05. July 2008 @ Bad Doberan/ Heiligendamm

The exhibition "reloaded" shows works of visual artists and conceptually working designers. The intention is to initiate a multi-faceted examination with the subject, the auto, in which accepted separations of art and design are suspended. A central role in this is the relationship between individual and auto. Marti Guixe, Bless as well as Valentina Seidel and Susan Pietzsch dealt with the automobile as a social symbol: The car is regarded as a “driving business card“, since it is just as close to the driver as his clothes and it is just as much referring to his personality. Another important aspect in this analysis of the car as an object. Formal design of the car is analyzed as it reflects the Zeitgeist, design-trends and styles. Maik and Dirk Löbbert, Stefan Wischnewski and Bless transform existing cars and by their artistic manipulations, they show an until now, undiscovered potential, so that the everyday situation is transformed into an unusual experience.

A catalogue is available in German and English, with additional works of Tatzu Oozu and Leni Hoffmann.
-> check the catalogue



reloaded credits:
BLESS - N° 35 Automatica - Auto Birne | Marti Guixe - Car Mirror - Bad Doberan | Stefan Wischnewski - Safety Car - performance on the opening day at public streets of the city Bad Doberan | Maik und Dirk Löbbert - photoworks - Auto Birne.